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Advertiser Agreement

Last updated: [DATE]

This Advertiser Agreement (“Agreement”) governs your use of the Chosen ad network (https://chosen.ad) as an advertiser. The Chosen ad network is operated by Banche Labs, Inc. (“Banche Labs,” “we,” “us,” or “our”).

By submitting an ad to Chosen, you agree to be bound by this Agreement.

1. Submitting Ads

You may submit ad creatives (“Ads”) to the Chosen network for distribution to publishers. Each Ad must include the required creative elements (such as title, copy, image, and destination URL) and comply with our content standards.

You are solely responsible for all Ads you submit, including their content, truthfulness, and compliance with applicable law. Our review process, whether automated or manual, may not detect all policy violations. Ads remain subject to review and may be rejected or removed at any time, for any reason, at our discretion. The fact that an Ad is accepted or displayed does not constitute our endorsement or approval of its content.

2. Content Standards

You represent and warrant that your Ads:

  • Are truthful and not misleading
  • Comply with all applicable laws, including advertising regulations and FTC endorsement guidelines
  • Do not infringe any third party’s intellectual property, privacy, or other rights
  • Comply with the Chosen Acceptable Use Policy
  • Contain only content for which you hold all necessary rights and authorizations

You are solely responsible for the content, truthfulness, and legality of your Ads. Chosen does not verify advertiser claims and makes no representations about the compliance of any Ad.

3. License

By submitting an Ad, you grant Banche Labs a worldwide, royalty-free, sublicensable license to use, host, store, reproduce, display, distribute, and create derivative works of your Ad creative for the purposes of operating the Chosen ad network. This includes displaying your Ad to Curators during selection, displaying it on publisher properties, and using it in aggregate reporting and network marketing materials.

This license continues for as long as your Ad remains on the network. When you withdraw an Ad, we will make reasonable efforts to cease displaying it, though cached copies may persist for a limited time.

4. No Guaranteed Placement

Submitting an Ad does not guarantee it will be shown to any publisher or selected by any Curator. Chosen’s algorithms determine which Ads appear in which selection sets. Curators make the final selection. You pay for availability in the pool, not for guaranteed volume.

5. Budget and Billing

You commit a total value (budget) for each Ad or campaign. The system assigns bids dynamically to balance selection rates across the inventory. You do not set bids.

  • Credits are the internal accounting unit. You may earn credits by hosting ads (if you are also a publisher) or purchase credits with cash.
  • Billing is in advance. Purchased credits are non-refundable.
  • If an Ad is rejected after payment, the associated credits will be returned to your balance.

6. Advertiser Controls

You may:

  • Block specific publishers from seeing your Ad in future selection sets. Blocks are forward-looking and do not affect past selections.
  • Pull a live Ad from a publisher who has already selected it, removing it mid-cycle. Pulls may be subject to fees, rate limits, or forfeiture of committed spend, as pulling breaks a commitment to the publisher.
  • Withdraw an Ad from the network entirely.

You may not target specific publishers. Chosen’s algorithms control which publishers see which Ads.

7. Reporting

We provide reporting on your Ad’s performance, including:

  • Selection rate (selections / times included in selection sets)
  • Impressions (selection-phase and published-phase)
  • Click-through rates
  • Publisher breakdown (which publishers had access and which selected)

Reporting data is provided for your internal use. You may not use publisher-level data to harass, retaliate against, or publicly identify specific publishers.

8. Indemnification

You agree to indemnify, defend, and hold harmless Banche Labs, its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, costs, and expenses arising out of or related to: (a) your Ads; (b) your violation of this Agreement; or (c) your violation of any third party’s rights or any applicable law.

9. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, BANCHE LABS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO THIS AGREEMENT OR THE CHOSEN AD NETWORK.

IN NO EVENT SHALL BANCHE LABS’ TOTAL AGGREGATE LIABILITY EXCEED THE AMOUNTS YOU HAVE PAID TO BANCHE LABS IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM, OR ONE HUNDRED US DOLLARS ($100), WHICHEVER IS GREATER.

10. Termination

Either party may terminate this Agreement at any time. You may terminate by withdrawing all Ads and closing your advertiser account. We may terminate or suspend your advertiser access at any time, for any reason, with or without notice.

Upon termination, any remaining credit balance will be handled according to our refund policy. Credits purchased within the preceding 30 days may be refunded; older credits are non-refundable.

11. Changes

We may modify this Agreement from time to time. We will use best efforts to notify you at least one month before material changes take effect.

12. Governing Law

This Agreement is governed by the laws of the State of Delaware, without regard to its conflict of law provisions.

13. Contact

If you have questions about this Agreement, contact us at:

Banche Labs, Inc.
chosen-legal@banchelabs.com